Career Development and Experiential Learning at MacEwan University

The Career Service centre at MacEwan University went through a change and became the Career Development and Experiential Learning office. In August 2017 the web services department launched a new website to reflect the change at the office and provide a full description of the variety of services offered to MacEwan students.  

My involvement included consulting on web content and information layout, designing a set of icons to explain career development, and selecting appropriate images which included setting up and planning photoshoots with the staff photographer. I would liaison with the MacEwan marketing team to ensure that material I designed for the site could be incorporated with possible supporting print material.

Career Development illustrations

The CDEL team created an online course that helps explain career development for MacEwan students, Navigating my career journey. We wanted to illustrated the process of career development to introduce the course and engage the user in the content. Initially, the idea was to design four icons that represented the four stages of career development, later this changed to five stages. The dotted lines were used to represent the organic and diverse paths that developing one's career can take. 

In the end we decided that each element of the illustration should line up beside a description of the the career development step they represented. The final result was each illustration separated and listed with a brief description.